For example, first-home buyers need information on financing options, the homebuying process and common pitfalls to avoid. Either way, they’re looking for more information to help them purchase a property.ĭepending on what buyer type they are, curate a list of online resources to include in your real estate newsletter. Your buyers have subscribed to your newsletter for a reason: perhaps they’ve attended one of your open homes or they’ve downloaded a First-Home Buyers Guide from your website. Create a calendar of local events to share in your real estate newsletter to keep your audience informed. Create a calendar of local eventsĪt the beginning of every month, check your local city or council website, Time Out or Concrete Playground to find out about upcoming events. After all, it’s likely that your vendor will forward their feature to their friends and family! 7.
#DECEMBER NEWSLETTERS IDEAS FREE#
That’s why featuring a local vendor in your newsletter is a win-win situation: they get free exposure while you deepen engagement with the community and boost readership. Local vendors are influential in the community as they interact with your potential customers every day. Here’s an example sent by Ray White Hurstville.
Just listed a new property? Round up your latest listings once a month and send them to your relevant audience segments. For example, this investment property owned by actress Rebel Wilson was leased at the end of last year, these gorgeous homes were converted from churches and these homes are both amazing and unusual. If there are any noteworthy or interesting properties in your area, be sure to showcase them in your real estate newsletter to boost engagement. After all, happy clients are quantifiable proof that you’re a trustworthy and reputable agent. That’s why you should include client testimonials in your real estate newsletter.
Statistics show that 84% of people trust online reviews as much as personal recommendations. You can find more information about a suburb’s demographics, median property prices and lifestyle using ’s Neighbourhoods tool or ’s Suburb Profile tool. Highlight desirable amenities and paint a picture of the kind of lifestyle they could lead if they lived there. In your next real estate newsletter, spotlight a burgeoning suburb to attract buyers and renters to the area. Statistics show that including a video in an email doubles the click-through rate and reduces opt-outs by 75%.
#DECEMBER NEWSLETTERS IDEAS UPDATE#
You can find local market insights in news publications, ’s Property Outlook Report and CoreLogic’s Housing Market Update, just to name a few. Here’s an example sent by Mortgage Choice.Īdditionally, if you have the resources, create a short market update video every month. Summarise local market insightsĪ great way to position yourself as a knowledgeable agent is to summarise local market insights. Here are 25 tried and tested real estate newsletter ideas to help you generate leads, spark conversation and boost open rates and click-through rates. Looking for fresh, engaging real estate newsletter ideas?
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